Last year we held a hack day with the theme of ‘photography’. The team came back with two apps, one for real time photo sharing and one which mapped users’ photos. We pitched both to the team and decided to take the photo sharing idea forward.
MEMZ (as it’s now known) allows you to share your day's experience with friends and family without the need to download an app. Create and share feeds, watch a feed update as people contribute content to it and then after an allotted time, the feed is closed, creating a shared memory that lasts a lifetime.
We felt that as we wanted to use MEMZ, then more people would be interested too. To test this, we tweeted a questionnaire and received overwhelmingly positive feedback. To test the beta version of the app, we then created a marketing site, selling the benefits of the product and inviting users to try via a closed beta signup.
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