Following the acquisition of tech PR firm Eastwick, Hotwire undertook an extensive transformation of its global strategy including a bold new branding direction. As part of their major transformation, Hotwire went through a selection process to find a suitable digital agency to help create a new global website.
'We selected UVD on the basis of their approach and expertise. We felt they understood our needs and that they were passionate about delivering a top quality solution for the budget we had.' - Andy West, Group Chief Development Officer
We partnered with Hotwire to create a website as part of their new global strategy aimed at shifting focus beyond PR and B2B tech. Emphasising their ‘global reach, local flavour’ message, we’ve given a distinct voice to 12 different global regions under one cohesive user experience.
The website launch was announced by the company CEO, Barbara Bates on the same day as their bold new brand and ambitious global strategy.
The Hotwire global leadership team have been overwhelmingly positive about how the new website fits their long term strategy. Importantly, the regional teams are also really happy with how we've incorporated the local feel by giving them a voice within the overall experience. It may be early days but in the first week after the launch, 5 CMOs contacted Hotwire to say how impressed they were with the new website.
Working with UVD was great. They were always looking to ensure that we were included in the full journey and worked with us to develop and launch a product that we're all very proud of. The way UVD worked with us wasn't like a traditional supplier/customer relationship, they really felt like part of the Hotwire team.
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